Invest
Helping reduce analysis paralysis and reducing time to invest
Before
Summary
Arrived.com is the first company approved by the SEC to sell fractional shares of rental and vacation homes. As the business quickly scaled customer problems during the property selection process emerged and with more and different types of properties soon, these problems would only compound.
Team: Designer, PM, Engineer Role: UX/UI Design, User Research
Two types of customers.
Two unique problems to solve
Learning Investor
Has not invested in real estate before. Little to Moderate knowledge or experience investing in stocks or other assets
Analysis Paralysis
There are many options and I still don’t know what is the best property for me
May own a rental property. Has intermediate to expert knowledge or experience in stocks or other assets
Experienced Investor
I know which type of properties I want invest in but spend too much time finding them
Reading time + Tediousness
Concept #1
A quiz that matches investor goals to individual properties
This helped assist choice making for both customer segments but we required a solution that was more built into the core experience and wouldn’t add extra steps before investing.
So we kept this concept in our back pocket as a supplementary add on then began doing a comparative analysis to see how others have tackled the same problem.
Concept #2
A discover page branching off to specific collections page with educational elements
Although we thought this concept would provide enough intrigue and education to help reduce analysis paralysis for the learning investor, we simply did not have the inventory to support multiple pages of collections at the time.
Concept 3 - Solution
Collections displayed as tags on the invest page with educational content and unique banner images. A pull out filters panel to serve the experienced investor needs of finding properties with specific criteria.
Learning Investor
I can easily narrow down properties and decide which ones are right for me
Experienced Investor
I can easily find properties with specific criteria
Testing + Validation
8/10
learning investors can:
Easily find properties with specific criteria
10/10
Easily narrow down properties and decide which ones are right for me
experienced investors can:
Results
After launching this redesign, we started seeing record breaking property sell out times. A few months later the product won a BZA award for best new alternative investment platform.